Strategic Thinking Exercises - 8 Ideas for Brand Innovation

The Brainzooming strategic thinking workshops approach the selection of exercises similarly to how Bruce Springsteen and the E Street Band develop a live music setlist for a concert. They play some songs almost all the time while others may only appear once. Similarly, Brainzooming selects specific strategic thinking questions and exercises from among their repertoire for a client session. For the Brand Strategy Conference in San Francisco, they used the Outside-In Innovation Fake Book of Strategic Thinking Exercises as the basis for the brand innovation workshop. Among the sixteen exercises in the Fake Book, eight were picked that were most relevant for brand innovators.