A method used to solve problems by focusing on the cause of a problem rather than the problem statement.
A customer persona is a detailed fictional character that represents a segmented group of customers, enabling businesses to better understand and tailor their offerings to meet their needs.
Innovation frameworks are structured guidelines used to steer the process of ideating, developing, and implementing new solutions.
Resources for Innovation are the tools, materials, processes, and people that support the development of new ideas. The assets, skills, and knowledge utilized in the innovation process.
Understand the concept and benefits of reverse brainstorming, a problem-solving technique that focuses on identifying the causes of the problem before finding solutions.
Learn how to discover breakthrough innovations by questioning assumptions and exploring unknown problems through the "six Ws" in reverse.
