A method used to solve problems by focusing on the cause of a problem rather than the problem statement.
Everett Rogers: Sociologist known for the Diffusion of Innovations theory, which explains how new ideas spread through cultures.
When a company or individual applies innovation or growth enabling processes/technology to the future changes in the industry
Challenge Design is the strategic crafting of problem-solving contests to spur innovation and harness collective brainpower.
Understand the concept and benefits of reverse brainstorming, a problem-solving technique that focuses on identifying the causes of the problem before finding solutions.
Learn how to discover breakthrough innovations by questioning assumptions and exploring unknown problems through the "six Ws" in reverse.
