Smarter Networking to Improve Your Company’s Visibility

Building a strong external network is crucial for any business looking to establish themselves as an expert in their field. This can be achieved by cultivating and maintaining strong connections within the local business community, including other companies whose services you make use of, as well as other experts in your own industry. Attending events and volunteering are two ways to meet other owners and cultivate relationships. Giving back to the community through corporate social responsibility initiatives generates goodwill and can align your brand with certain causes. Social media also allows for engagement in public conversation on important topics. A network like this is a strong sign of the health of a business and of business investment in the health of both the local community and industry at large.