Sensing is Exploring Uncharted Territory

Innovation leadership isn't only about jumping into ideas right away; it requires exploring fresh angles of your innovation topic to identify what you don't know yet. Sensing aims to help you collect unexpected treasures that can eventually lead to better and different ideas. The pursuit of serendipity is a disciplined process that requires diligence, curiosity, and empathy to develop a fresh perspective and identify weak signals. Sensing is not efficient, but it is necessary to ask truly open questions and win the trust of interviewees to gain crucial insights.