Removing the disincentives to innovate

Permission to participate in innovation mostly sits with middle management. Therefore, innovation managers should educate and inform them about the importance of innovation, and engage company celebrities in their initiative to create momentum. To tackle IP concerns, the innovation team should communicate reassurances around ideas submitted, and integrate a patent workflow into the platform. One major barrier to user acceptance is single-sign-on, which can be overcome through deep integration with social tools.