Friday Shrimp Special - Creating HUGE Ideas from Tiny Ones

The "Shrimp" creative thinking exercise is designed to generate all kinds of ideas that are way out of the box by stretching and pushing a team's creativity to an outlandish and dangerous point. The exercise begins by picking tiny ideas, then selecting an authority figure who can easily shoot down any new possibilities emerging from these ideas. Next, the task is to turn the tiny ideas into something truly outrageous and genuinely offensive that the authority figure will detest. Finally, the team evaluates the wild ideas and variations to select the breakthrough aspects that can be carried out realistically. Despite the time-consuming nature of the process, "Shrimp" always produces great ideas and great fun.