Paving the Path for Innovation Purpose and Closing the Alignment Gap

Creating a successful innovation program and culture requires defining organizational purpose, promoting alignment and engaging all employees. This involves defining clear innovation aspirations and goals to motivate and inspire people to innovate, identifying the right people to involve, and engaging all employees in the program. It's also important to balance natural tensions between leaders and employees' creativity, promote teamwork and collaboration, and cultivate creativity and knowledge-sharing throughout the company. Engaging external partners and promoting open communication can also help foster a culture of innovation. By Rui Patricio, Christina Elisabeth Pettersson & Pedro Miguel de Matos Roseiro.