Organizational Innovation Examples

Innovation leaders are constantly fighting against restrictive bureaucracy and rigid processes within their organizations. In this article, we explore how companies such as Samsung, Apple, McDonald's, and Microsoft have used organizational innovation to promote agile thinking and innovation culture. By breaking down hierarchies and promoting freedom of expression, these companies have successfully implemented high-value employee ideas and improved innovation capability. For example, McDonald's created test kitchens and noodle teams, while Samsung opened design centers and appointed a Chief Design Officer to give creative talents direct access to top management. Meanwhile, Microsoft learned from its own complexity trap and reorganized in 1999 to remove the bureaucratic barriers to innovation.