Millennials and the increased need for innovation | Idea Drop

Millennials, also known as Generation Z, are characterized by their digital prowess, fast-paced lifestyle, and short attention spans, which have greatly impacted the business world in terms of consumer behavior and employee expectations. Companies must adapt and focus on innovation to stay ahead of the game and retain customers and talent. As consumers, millennials expect a personalized service and desire transparency in their relationships with brands, while as employees, they seek a collaborative work environment that values innovation and entrepreneurship. Companies can stay ahead of the innovation game by doing research, engaging with customers, crowdsourcing ideas, and experimenting with new systems.