Marketers Need to Start Preparing for the End of the Digital Age and the New Era of Innovation

In the post-digital world, marketers will have to shift their focus towards computing architectures that will replace digital computing, such as quantum computers and neuromorphic chips. AI will become the new UI, and the user experience will need to improve correspondingly. Blockchain technology will replace existing technological infrastructure with a new kind of distributed database, and its audit function will enable new models for attribution and consumer opt-in. Change in the marketing mindset will be necessary to solve fundamental marketing problems, such as earning consumers' trust and creating more impactful, beneficial experiences.