We Need To Rethink Innovation For The 21st Century

The article discusses the new era of innovation that we are currently entering, which will introduce new technologies, classes of data, and business models. This shift is expected to be far more impactful than the digital revolution of the past few decades. Like a century ago, it will not be enough to simply wait and see what the impact will be. Instead, companies need to explore and understand how the new era will shape business models for decades to come. This involves preparing to shape innovations within your industry because it may be too late when you adapt.