Making Innovation More of a Science And Less of an Art

Innovation professionals have been challenged to find a scientific approach to solving innovation problems. Many businesses struggle with creativity and execution, leading to the hiring of consultants and adoption of various models. These approaches lack evidence-based practice and are more of an art form. There has been a recent push toward scientific innovation models, resulting in the establishment of standards and evidence-based practices to improve innovation success rates. Innova-Con 4 is a conference dedicated to promoting this scientific approach to innovation, which focuses on using strategies and methods to create value in applied and theoretical innovation science.