The Other Side of Innovation

The Other Side of Innovation by VJ Govindarajan and Chris Trimble focuses on execution challenges rather than idea generation. The authors discuss the conflict between the Performance Engine and the Dedicated Team, who work on innovative new ideas. They also explore the needs and requirements of the Dedicated Team and how to plan for innovation. The book suggests that creating new products or services should be thought of and managed like a scientific experiment. The most valuable contribution of the book is its discussion of the attributes for a good innovation leader. However, the book overlooks many critical factors in the execution phase of an idea.