How to Build CFO Support for Your New Venture

Corporate innovators often face resistance from finance teams that are more process-oriented than learning-focused. To secure CFO support for new ventures, innovators need to understand and speak the CFO's language, tie experiments to model inputs, and quantify the cost of the status quo. The balance sheet is an underutilized tool that can help with any transformational initiative. Innovators need to change the game by engaging finance leaders early on, aligning and influencing leaders about the vision of the future, and showing how their new ventures can support the business differently.