M-Pesa: The story behind the biggest mobile money service in Africa

M-Pesa: The story behind the biggest mobile money service in Africa

Nick Hughes pitched his idea for a mobile money solution, M-PESA, while working at Vodafone but received pushback from senior management. He won a DFID innovation challenge and received valuable startup capital for the idea. M-PESA was piloted as a micro-finance loan platform in Kenya, but customers started using it to pay friends and family, leading to the launch of a person-to-person payment platform. Today, M-PESA is Africa's most successful mobile money service and the region's largest fintech platform. The success of intrapreneurs like Nick is based on effective idea capture and implementation.

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