Live Event Social Media Strategy - BMA Engage Conference

The Brainzooming™ Group focuses on producing social media content through a team covering a conference or industry event across social media channels. The team consists of business marketers, marketing communications professionals, and social media specialists, who strike a balance between ensuring the event's coverage from a news perspective and providing freedom for social media journalists to interact with attendees and presenters in creating spontaneous content onsite. Their creativity produced great videos, including a recap of the Business Marketing Association Engage conference, a day-before discussion with author Chris Brogan, and a funny video spoof about Help a Reporter Out creator Peter Shankman.