Leading The Rat Race: The Hurdles Of Innovation

Leading The Rat Race: The Hurdles Of Innovation

Simphiwe Makapela, an entrepreneur and professional speaker on innovation and change, explains how the rat race of modern business offers life and business enough metaphors to change the course of history. However, innovation is not enough to win the race. Makapela identifies three important hurdles that entrepreneurs need to overcome: the design hurdle, the moral hurdle, and the market hurdle. These hurdles filter out products that will not stand the heat at the table but requires entrepreneurs, to think through the whole system to lead the rat race in business.

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