Launch of healthcare innovations – the tactics and validations you need

Launch of healthcare innovations – the tactics and validations you need

Launching healthcare innovations requires evidence-based tactics and quick campaigns to keep up with the dynamic ecosystem and changing stakeholders. Validating launch tactics by involving customers and healthcare professionals result in improved speed, effectiveness, and efficiency of go-to-market strategies. Shopping cart tests, value proposition tests, and customer acquisition tests are effective methods to validate launch tactics quickly in a minimal timeframe. Additionally, prioritizing validation tactics and considering common challenges, such as international rollouts and regulatory compliance, can lead to successful launch campaigns.

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The Innovator’s Dilemma: Lessons from Kodak

The Innovator’s Dilemma: Lessons from Kodak

Kodak's downfall due to digital photography is not about failing to recognize a disruptive technology, but about the "innovator's dilemma": the difficulty in evaluating the innovation's true value and creating something new instead of adapting to existing structures.

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Failure must always be an option

Failure is essential to innovation, but how can organizations accept and learn from it? Failure must be contained and predictable, part of a learning process, and not a terminal destination.

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