How to set a strategy using the cascade of choices framework

Many companies mistake a set of goals as a strategy. To set a real strategy, the Cascade of Choices framework helps to answer five fundamental questions: goals and aspirations, focus markets, winning strategies, business setup, and identifying priority initiatives. By answering these questions, companies can identify where they want to go and the choices they need to make to innovate. This tool can also act as a sense check to determine the company's current capabilities and identify areas for improvement.