Jobs to Be Done (JTBD) Frequently Asked Questions - Innovation Training

Jobs to Be Done (JTBD) Frequently Asked Questions - Innovation Training

Find out about the most commonly asked questions regarding Jobs to be Done theory (JTBD) and how it differs from traditional market segmentation. Discover how JTBD can be used to develop and market new products or services, improve the customer experience, understand and influence customer behavior, identify and prioritize customer needs, and measure and track customer satisfaction and loyalty. Learn about the key principles of JTBD and how they can be applied in practice.

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