Intrapreneurs, Catalysts, Champions, etc: The Changing Needs Within Innovation Development

Corporate organizations are seeing frustration around the direction and results that corporate innovation development programs are achieving. Putting pressure on innovation management professionals to focus on how they can achieve scale, driving business value in a way that is consistently applied over time, process oriented and impactful. This leads to engaging employees who are provided with experiences, training, and directed towards opportunities and resources to drive business results as Intrapreneurs, Innovation Catalysts, Change Champions, etc. The focus of these employees is the development of ideas around new revenue streams, cost reductions, marketplace differentiation, enhanced customer service or process improvements. The goal is to enhance the idea development pipeline, provide scale, drive financial returns and empowering a range of individuals to develop new ideas.