Customer feedback is a valuable resource for innovative product development. Companies such as DHL have leveraged customer feedback to create innovative solutions like Parcelcopter, which improved their delivery experience.
Measuring the success of digital transformation is difficult as each organization is different and has unique obstacles to overcome. Siemens has formed an Influencer Community to gain diverse opinions and perspectives on their transformation journey.
Executives believe that there is a "land of misfit ideas" where good ideas go to die due to lack of adoption and nurturing. This is due to prioritization, ownership, and fear.
