Insights from the 100+ business ideas we killed last year

Boards of Innovation provide companies with validation services for new concepts. They believe that it is essential to find the weak spots of new ideas before investing too much in them. A simple yet effective technique is to research the search intent of potential customers. Are they searching for the proposed product or service? This can save an incredible amount of time and energy. Another technique involves identifying the minimum vitality of the concept, the most basic user requirements, and testing it on early adopters. Lastly, understanding the niche market of a new idea is vital to validate its potential success.