Innovation Perspectives - Social Media Return Dilemma

The author suffers from the Social Media Return Dilemma and finds it challenging to manage time and prioritize social media for innovation. While social media provides a platform for contributing to others and gaining exposure, the author struggles to see the monetary return. Linkedin holds promise for connecting with the innovation community, but engagement is key. The author is still learning and needs to select the right social media applications to support strategic development priorities. The author questions the impact of social media on opening new markets, providing instant market research, and the fickleness of crowds. A clear social media strategy is necessary for innovation success.