Innovation Perspectives - Predicting Innovations

Innovation Perspectives - Predicting Innovations

Drew Boyd, Assistant Professor of Marketing and Innovation at the University of Cincinnati, predicts that future products in the next 10 years will be more mobile, adaptive, simple, specific, and ideal. Mobility will not just be limited to communication but will also involve taking advantage of data created as people move through their day. Adaptiveness focuses on changing a product's characteristics depending on the situation of its use. Simplicity means products will attract more users if they are easy to understand by all, including children. Specificity refers to using unique aspects of a problem to find a solution, while ideality refers to a product's unique solution to a problem appearing when it is needed. The S.I.T. method is useful for creating innovative products in all these five areas.

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More Innovation Resources:

Five Industries Ripe for Innovation

The top industries ripe for innovation in 2015 are aerospace, pharmaceuticals, food, higher education, and consulting.

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Are B2B Companies Slower Adaptors of Open Innovation?

B2B companies can be better innovators than B2C, but they have longer development cycles and inadequate external input.

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5 Challenges of Innovation in Business

Innovation is crucial for organizational success, but businesses face 5 common challenges: missed innovation strategy, lack of employee motivation, innovation in one group, lack of collaboration and missed customer connections.

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