Innovation or Not? - Domino's Hotspots

Innovation or Not? - Domino's Hotspots

Domino's Pizza has introduced a new feature called "Domino's Hotspots" to allow customers to receive pizzas to non-traditional locations such as parks or beaches. Using GPS coordinates instead of traditional street addresses, Domino's app will allow users to receive regular updates on the progress of their order and location of their delivery. By understanding the previously ignored customer needs and challenging the orthodoxy, Domino's arrived at the concept of pizza delivery without using street address. This innovation could create customer loyalty, gathering behavior data, and driving repeat business.

View

More Innovation Resources:

Getting Nothing but Social Media Static

Social media interference can lead to incomplete or distorted perceptions of others and their actions.

View

5 Best Practices for Planning an Internal Ideation Process

Innovation requires a systematic approach to turn ideas into tangible results. A well-planned process for internal ideation is important for larger organizations to stay ahead of the game.

View

Innovate on Purpose: 3M's Innovation Challenges

This article discusses potential areas of improvement for 3M's innovation capabilities, including the need to avoid complacency, embrace open innovation, focus on more than just product and technology, engage the whole organization, and become more customer-driven.

View