Innovation is essential for business success. Through creative and innovative thinking, a business can meet the evolving demands of clients, reduce costs, and increase profits.
Purpose-driven innovation enables companies to mitigate negative outcomes of their products and services. Innovators need to anticipate consequences and communicate them ahead to engage stakeholders. Social Model Canvas helps create a socially responsible business model.
Understanding consumer behavior starts with understanding motivation. Feature Benefit Laddering can help show consumers how your products connect to what they want.
