Innovation: Don’t flirt if you don’t mean business

Innovation iteration after iteration, without genuine innovation and a solid growth plan, is a recipe for employee frustration and demoralization. Plenty of exciting and novel product concepts get created but never leave the whiteboard, leading to cynicism, resentment and a destructive culture. A desire for innovation exists, but if companies aren't serious, they shouldn't flirt with innovation. Respect the discipline if committed to growth; playing at it only hastens your demise.