Be Competitively Unpredictable!

The key to success in today's fast-paced, highly competitive business world is the ability to be competitively unpredictable. This means consistently outmaneuvering the competition in innovative ways they never see coming. The window of opportunity for innovation is shrinking, as is the predictability of competition. Companies must hit the market at the right time with the right offering, or risk being overtaken by competitors dictating their future. The biggest obstacle to innovation is a lack of visionary leaders who fail to innovate on the innovation process or develop their mindset and toolbox. Companies must also have the courage to speak up and possess excellent communication skills. The absence of a smart innovation strategy, a supporting culture and structure, prevents companies from becoming truly competitively unpredictable.