Creating New Opportunities in the Digital Space

Innovation can be applied to digital assets by using the SIT method. The Attribute Dependency technique can be used for websites, where one pairs internal attributes to other internal and external attributes to create a responsive and adaptable website. The same approach can be used for social media platforms, such as Facebook, by imagining a relationship between attributes like likes and wall postings. Mobile apps can also utilize the Task Unification technique by assigning additional jobs to specific business issues. For example, an app like Micello, which provides indoor venue mapping, could help promote a household product that eliminates pet odors by tracking where the pet spends its time in the house.