Innovation Archetypes

An archetype is an original model that serves as an ideal example for others to follow. In the innovation field, there are four main archetypes: Innovation Doer, Watcher, Preacher, and Teacher. Understanding these archetypes can help individuals and organizations frame their innovation strategies. Preachers create the mandate for change, Doers and Teachers put things into motion, and Watchers provide external context to internal innovation. By identifying one's innovation archetype, individuals can aspire to become the type of innovator that best suits their abilities.