Innovation: A World of Ambiguity

Innovation: A World of Ambiguity

Innovation management involves dealing with uncertainties, both internally and externally. To cope with these challenges, innovators must be nimble, gather information, seek advice from credible experts, get into solution mode, be flexible and look for ways to innovate to unlock new value. The best way to revitalize a struggling marketing campaign is to use systematic creativity methods to generate new opportunities for your business.