Innovating to Attract the Multi-Brand Loyal Customer

Innovating to Attract the Multi-Brand Loyal Customer

If you have customers who also buy products from your competitors, you have a great source of potential sales growth. To tap into this opportunity, consider creating new products or providing new features to existing products. You can also boost the performance of an existing product or service or offer new services around your existing product. By understanding why multi-brand customers purchase from multiple sources, you can create new sources of value and improve your market share.

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More Innovation Resources:

Innovate on Purpose: 3 innovation types: evolution, preventative and creative

Innovation should focus on short-term goals to be relevant to executives and managers. Three categories of innovation include constant evolution, preventative, and creative.

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RIGHT NOW or AS SOON AS?

Steady state is outdated. With the onrush of technology and social media, the world is changing so rapidly that any company that is not innovating constantly is bound to fail. The time to innovate is now.

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Spotlight on Women in Lean: Julia Wester

Learn about Lean and how it impacts work and leadership in our interview with Julia Wester, co-founder of Lagom Solutions, in the first part of our three-part blog series.

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