Innovating to Attract the Multi-Brand Loyal Customer

If you have customers who also buy products from your competitors, you have a great source of potential sales growth. To tap into this opportunity, consider creating new products or providing new features to existing products. You can also boost the performance of an existing product or service or offer new services around your existing product. By understanding why multi-brand customers purchase from multiple sources, you can create new sources of value and improve your market share.