Innovate on Purpose: The Incremental Innovation trap

Innovation does not always need to be about improving existing products; innovators need to explore broader ideas and opportunities. The article highlights that many innovators are constantly occupied with products they experience every day, wondering what could make them better. However, focusing solely on incremental innovation can become a trap and limit the scope of innovation possibilities. Innovators need to broaden their thinking, explore unserved markets, focus on management hierarchies, business models, and create products that combine powerful capabilities not previously combined to achieve higher risk and return.