Implement Creativity like a Religion and You'll Need Miracles to be Successful

Innovation is about forecasting what will be ordinary in the future. Small, subtle ideas can be just as useful as massive, game-changing innovations. Successful companies don't always need to reinvent the wheel or think outside the box. Instead, they hone in on their target market's needs and concentrate on small details that can lead to big impacts. The environment in which innovation takes place is far less important than having time to concentrate on the work. Additionally, it's important to stay in touch with the physical attributes of your product to ensure that brand equity remains consistent.