Ideas Are Core to Enterprise 2.0
According to Brian Solis and Laurie Buczek, ideas are crucial in social networking as they are what connects people, rather than relationships. Ideas are the elixir of passion, and if someone shares an idea, then it becomes the means of connecting, particularly in a business sense. Enterprises that collaborate via ideas-nurturing see positive results, with one enterprise finding quantifiable business value. Ideas are powerful as they encapsulate the creativity, ingenuity, and problem-solving of a person. Posting an idea is, therefore, a call for interest, creating a listing for forming a virtual team to accomplish something. Ideas are social objects, the reason two or more people interact, and projects are the outlet for ideas.