How to think of failure like a scientist

Innovation management teaches that failure is an end point, but it can be reframed by adopting the perspective of a scientist. Though failures reflect badly on corporations and those who suggest them, entrepreneurs recognize failure as a badge of honor. Large companies work for months and years before launching an innovation to the world. A better approach is for companies to adopt a scientist's mindset and perform validation experiments that prove or disprove hypotheses. This process provides points of data, leading to improved solutions that customers care about. Finally, marketing strategies can test the level of interest from target customers, leading to better insights.