How to select the right target audience for your innovation campaign

Innovation campaigns require a methodical approach and choosing the right audience is key to getting relevant and effective ideas. Inviting everyone may lead to a waste of time and money. Identifying your target audience means conveying your message in a cost-effective way. You need to select individuals who can creatively distinguish your brand from competitors. Communication is critical before the campaign, in which you need to inform everyone about what’s going to happen. Manage your expectations by defining specific key performance indicators and setting goals for each stage of the process. An innovation mindset and culture can be established within your organization by asking employees for help.