How to Run an Effective Idea Generation Program

Idea generation contests are a popular way for large corporations to boost innovation, but they usually fail to deliver real results. These contests lack the ability to facilitate the shaping of ideas, and employees who vote on ideas are not trained in innovation theory, which leads to selection based on popularity or marketing. In addition, idea contests fail to communicate the purpose of the contest, and selected ideas don't receive funding or feedback. Finally, execution is more important than ideas, and companies need to align their culture and resources with innovation.