How to Run an Effective Idea Generation Program

How to Run an Effective Idea Generation Program

Idea generation contests are a popular way for large corporations to boost innovation, but they usually fail to deliver real results. These contests lack the ability to facilitate the shaping of ideas, and employees who vote on ideas are not trained in innovation theory, which leads to selection based on popularity or marketing. In addition, idea contests fail to communicate the purpose of the contest, and selected ideas don't receive funding or feedback. Finally, execution is more important than ideas, and companies need to align their culture and resources with innovation.

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More Innovation Resources:

Jobs in innovation: our field guide

Jobs in innovation: our field guide

Discover the top innovation job titles with this article from an innovation consultancy that has created a list of the different roles in the field.

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Business Social Networking - 11 Steps to Starting Mid-Career

Adding a social media presence to mid-career business networking can have a high-yielding impact on career goals, increasing visibility to skills and connections that can help advance a career.

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Find Your Next Killer Opportunity in a Shark Tank

Shark Tank-style pitching competitions aren't just for TV, they're inside organizations too. Increasingly companies are realizing the value of conducting internal shark tank events to incentivize and fund business proposals that show promise. Brightidea Pitch is an app specifically designed to manage an internal shark tank, enabling entrepreneurs to easily pitch new business ideas for their own executives to evaluate and grant budget for further development.

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