The Definition of Innovation

Nick Skillicorn's blog features the different definitions and meanings of innovation according to several experts in the field. Steven Shapiro believes that innovation is about staying relevant, while for Gijs van Wulfen, it's about offering feasible products that customers perceive as new. Meanwhile, Kevin McFarthing defines innovation as the introduction of new products and services that add value, and for Paul Hobcraft, it's how a company brings constant value to their customers' business or life. Another expert, Paul Sloane, said that innovation is the implementation of something new. The blogger also added his own perspective on innovation and says that there is a lack of language and understanding around the term.