How to Prepare For and Conduct a Brainstorming Session

Brainstorming sessions can help you come up with new and creative ideas to achieve your business goals. However, it is important to prepare for and facilitate an effective brainstorming session. First, set boundaries and focus on a single critical challenge. Second, strategically select a diverse group of people to participate in the session and assign them roles. Third, handle the logistics of the session including location and materials required. During the session, leverage subgroups and create an environment that encourages sharing of all ideas, even those that may seem bad. Finally, talk about execution to ensure the ideas generated are put into action. Effective brainstorming can help any organization overcome challenges and achieve success, and by following these rules, it can be done in a more organized and directed manner.