Common Challenges in Innovation Management

The article discusses a failed attempt at introducing innovation into an organization and the lessons learned from it. The challenges faced by management include creating excitement, executing with a clear strategy, creating a plan and communicating with transparency, pushing change, and easing resistance. The challenges faced by the organization environment involve creating an encouraging environment and avoiding short-term thinking. The challenges within organizational structures include avoiding bureaucracy and deep hierarchy. The article also provides examples of companies that failed due to poor innovation management, such as Blockbuster and Nokia, and gives tips on how to avoid these pitfalls.