How to predict the future success of new products?

The Value Disc framework is a tool for predicting the future adoption of products by identifying key value drivers and analyzing how these drivers could evolve over time. By weighting each driver and calculating a Future Adoption Score, companies can anticipate which products or services could have a higher adoption rate. Through four real-world examples, the article shows how the Value Disc framework can be used to evaluate potential future consumer behavior and shift strategies accordingly.