B2B companies can be better innovators than B2C, but they have longer development cycles and inadequate external input.
The definition of innovation is hazy and has led to cynicism from some. It is important to differentiate between innovation as a strategy, project, and competency to avoid disillusionment.
Platform thinking involves using a basic architecture to which different modules can be added for mass customization. This approach has been successful in various products and services, including Lego and eBay.
