How to facilitate a Third Horizon revenue growth session Dr Ken Hudson

How to facilitate a Third Horizon revenue growth session Dr Ken Hudson

Innovation management expert shares his approach to facilitating Third Horizon ideation and new revenue growth opportunities for leadership teams. The Third Horizon framework developed by Merhdad Baghai, Stephen Coley, and David White outlines a portfolio-style approach to strategy development that includes focusing on three horizons simultaneously. Horizon 1 represents core businesses, Horizon 2 includes emerging opportunities, and Horizon 3 includes ideas for profitable revenue growth in the future. The author recommends inviting the entire leadership group to plot their key priorities on each of the three dimensions for a half-day session, going out at least 5 years with their third horizon thinking, and following up with quarterly updates. This approach can help future-proof an organization.

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