How to drive innovation

Innovation projects require a different approach from traditional projects, where the project owner or manager needs to be the main driver and make operative decisions for the project. A trial-and-error method, with a problem statement or vision as a guide, allows the team to assess the project's relevance and evaluate the largest threats to success. Using a dynamic framework, innovators can move between phases freely, focusing on different perspectives such as the customer, business, technology, relevance and risk. Innovation can be driven in any area, but it's important to take a more comprehensive approach, and to understand the target audience for your innovation.