How Open Innovation Increases Consumer Value
Today's innovative companies recognize that to create winning innovations, it's not just about unique technology, but also the value and impact those innovations bring to customers. Open Innovation, when fully integrated into the product development process, ensures that output is authentic and relevant, by utilizing outside talent and sources of technology that are closer to the end-user or market. By engaging those on the forefront of each discipline, enterprises can deliver unmatched value to their customers.