Innovation and space travel have more in common than you might think. Astronauts learn to work effectively in a new and unusual environment with new tools and methods, just like innovators need to work outside the box with heightened risks and unfamiliar processes.
Learn from Amazon's success by constantly evolving, separating from competition, entering new industries, going against the grain, and putting customers first.
Idea management systems can be viewed as either drop boxes or water coolers. The latter encourages active engagement and discussion about ideas in a community setting, but it requires a cultural shift and executive commitment to be successful.
