3 Examples of Inspiring Innovation in Fashion Tech (Updated)
Wearable technology isn't just about fitness trackers and smartwatches anymore. Fashion Tech is the latest trend in innovation in fashion, creating technology that enables a fashion experience when you wear it or interact with it. Brands like Levi’s and Google are developing jackets with conductive yarn that enable touch interactivity, The Unseen is creating color-changing accessories based on user interaction, and Studio XO is creating couture pieces that change colors depending on the wearer’s mood. Even MAC is getting in on the action with an Augmented Reality mirror that allows customers to try on makeup virtually. The future of fashion looks bright and colorful with Fashion Tech innovation.