Gray Space: How to Develop Valuable Ideas and Get Them Across the Finish Line

Half the battle of crowdsourced innovation is selecting winning ideas, but the other half is what you do after selecting the top ideas. The gray space is the gap between a winning idea and taking action towards implementation, where leaders have to do due diligence and establish the core insights and design details to avoid unaligned expectations. Developing the core concept and including a cross-functional perspective before implementing it gives the best chance of producing a positive outcome. One way to streamline the process is to use technology like Spigit's Innovation Project Portal to track progress and ensure key milestones are hit.